Lubbock’s So-Called Media

To put it bluntly: Lubbock media sucks.

Don’t get me wrong – Lubbock is a wonderful place to live and I love living here. But there are a few things about Lubbock that annoy me and its media is high on that list. Lubbock has a skewed idea of what news is.

First of all – the newspaper. It’s called the Lubbock Avalanche Journal. I haven’t subscribed to it since my third year in college. Why? Because there is absolutely no point in subscribing as most articles are horribly written. The online edition is worse. It’s difficult to even find the crappy articles between all of the advertisements. Its layout is horrendous and not user friendly. If anyone from the AJ comes across this entry, I highly suggest reading Jakob Nielson’s book, “Designing Web Usability : The Practice of Simplicity” as well as “The Humane Interface: New Directions for Designing Interactive Systems” by Jef Raskin.

The local affiliate television stations are interesting to say the least.

KCBD (NBC)
This is the station we watch. Unfortunately, I don’t know whether it’s because we like it the most or if it’s the lesser of four evils. The news anchors are pretty good and have a great vibe. The meteorologist is also very good at what he does. The sports guy is okay though. Even though I thought I didn’t like her, I miss Emily Jones who left KCBD for FoxSports in Dallas. She was actually very very good looking back on her time at KCBD. KCBD’s website is decent; it’s not too over-the-top with ads and organized decently.

KJTV (Fox)
KJTV has the only hour-long newscast in Lubbock, but it broadcasts at 9pm. That’s too early for me. I would consider watching them if they were on at 10. KJTV is so much better without that idiot weatherguy (Bryan Hughes). KJTV’s website is really bad however.

KAMC (ABC) & KLBK (CBS)
I really don’t know what to say about these two stations other than they’re apparently still owned by the same organization. They’re both horrible enough that I’d rather read the AJ than watch one of their newscasts. Their joint website is a mess of unorganized crap.

Am I being too harsh? I don’t think so. Lubbock as a city is sheltered and needs to wake up – starting with the media. How you ask? For starters, join the 20th century by redesigning user-friendly websites, implement RSS feeds, and realize there’s much more to news than weather and local high school sports.